Tae-Kwon Cho was interested in Korean culture while inheriting Gwangju-Yo as a family business.
He has managed the company with the philosophy of creating and inheriting traditions such as the rationalization of traditional ceramics, the development of wallpaper using folk painting, the opening of 'Gaon,' a high-class Korean restaurant, and the development of traditional distillery shochu 'Hwayo.'
He has been thinking about the advanced Korean food culture that will be exported to the world through part of the normal life of Korean food for 20 years. Moreover, he is studying and practicing the food culture with his mission to create symbolic commodities representing the country by combining food and all cultural elements. In 2007, he invited domestic and foreign gourmets to the Napa Valley and presented an excellent Korean meal combining pottery of Gwangju-Yo with gourmet dishes and traditional wines of Hwayo. As this dinner was introduced in Korea, it has sparked the globalization of Korean food. Since then, he has continued lecturing and promoting Hwayo meals and has become an evangelist of Korean food globalization. Currently, he is the CEO of Gwangju-Yo, Gaon Societies, and Hwayo.