In the business environment like China, with its vast land mass and rapid change, establishing a complete logistics system and appropriate distribution channels, providing consumers with products promptly, is the key to success.
E-commerce is becoming universal, and we are witnessing the advent of an era of social marketing. Shopping malls and department stores are upscaling, and intermediate margins are being minimized as transactions increasingly occur directly between producer and consumer. Moreover, closer cooperation between online and offline entities and the utilization of real-time data for analyzing sales trends and managing customers are becoming the norm.
Against this backdrop, we will invite business figures from various fields in China, such as indigenous and multinational logistics companies, and both online and offline distribution channels, i.e., department stores, franchises, telephone sales businesses, and e-commerce, to share their success and failure stories. Through these examples, we will discuss the experiences and matters of caution for tapping into the various Chinese distribution channels, based on which we will conclude a new business model with minimal risks.

- Moderator
KIM, Hyuk-kyu (Chairman, EDD Holdings Co., Ltd)

- Presenters
YANG, Tao (President, Ohill International.(U.K.) Ltd.)
ZHAO, Huizhe (President, UNITED S&S(BEIJING) INTERNATIONAL Co., Ltd.)
ZHANG, Xu Hua (Executive Vice President, Secretary General, US-China Economic& Trade Promotion Association)
LIU, Yan Ning (Vice Chairman, China Culture for the promotion of Nationalities Trade)
PENG, Hong (President, China National Green Food Industrial Limited Company)
LEE, Sang-jo (President, Yeosu Gwangyang Port Authority)
KOO, Ja-kweon (Vice Chairman, EastarAir Finance Group)

- Rapporteur
HAN, Jun (Professor, aSSIST)