China is becoming the world’s largest consumer market, which in turn offers foreign companies great opportunities. As price competition becomes fierce, raising product awareness by providing a friendly image for consumers and enhancing brand value through social activities and PR strategies in line with consumer trends are important factors in marketing. Furthermore, these activities play decisive roles in increasing domestic sales and generating profits.
Through this session, we intend to explore the unique and rapidly changing business environment of China, discuss the case of a certain company that has succeeded in brand management, suggest ways to develop and manage a top-ranking brand, and advise on marketing channels and techniques appropriate for China’s business environment.

- Moderator
QIU, Yong (Deputy Executive Editor, Global Entrepreneur magazine)

- Presenters
HUANG, Yong Yi (Chairman, GuiZhou Maotai Liquor Industry Operation and Management Co., Ltd.)
NI, Jie (Chairman, LvYuan Investment Holdings Group)
SONG, Guo Xing (President, ShanDong ShanTai Group Co., Ltd.)
LI, Fang Rui (President, JingZhu Tibetan Medicine Group Co., LTD)
LAN, Feng ( CEO, Beijing antique club)
WANG, Jun (Deputy Executive Editor, Sinobioway group co., LTD)
KIM, Hee-nam (President, EDD Holdings Co., Ltd.)
SONG, Eun-kyung (President, BESECA Company)

- Rapporteur
HAN, Jun (Professor, aSSIST)