With the Korean Wave sweeping through China, and the Chinese government placing considerable weight on the cultural industry as they gain more national power, we at China Magazine will seek ways to reinvigorate exchange between Korea and China in a manner that is future-oriented and mutually beneficial for both countries, through examining specific cases of Korea-China exchange in the areas of tourism and culture. Currently, the focus of the global tourism industry is that of Chinese tourists, and with this in mind, we will contemplate the size of and outlook of the Chinese tourism market, examine the status of and problems with Korea-China exchange in terms of tourism, and seek solutions.
When we discuss tourism, we intend to move away from simple sightseeing trips. Through this session, we will explore case studies of tour packages that were tailored for each customer with multiple themes that blend both experience and activity with culture or art content, which led to sustained growth of the tourism industry. Through this, we will identify a desirable future direction for the tour industry, such as the development of a brand of products that combines tourism with culture.

- Moderator
KIM, Ockrang (Chairman, Ockrang Cultural Foundation)

- Presenters
HUANG, Fu Shui (President, Hongfu Group)
LONG, Yu Xiang (CEO, China International Culture Communication Center)
LI, Zhu Yuan (Chairman, CITS International M. I. C. E. CO., Ltd.)
Ava HAN (President, Wise Way Public)
Jannings W. LEE (President, Believe It or Not Museum Jeju)
PARK, Soo-jeon (President & CEO, Eastajet)
KANG, Han-seop (Professor, Seoul Institute of The Arts)
RHEE, Handae (CEO, SidusFNH)
LIM, Jin-kyu (CEO, CinePeople Film)

- Rapporteur
HUANG, Fei (Professor, aSSIST)