It is the 40th year since BLACK YAK first began its business in 1973 under the name of Dongjin Mountains. Having determined 2013 as the year for its global leap to the world market, BLACK YAK visualized related plans for targeting markets in Europe and the USA, birthplaces of outdoor wear, as it proposed a vision: ‘Be the Global No. 1 by 2020’. Kang Taesun, CEO of BLACK YAK, has made it clear that BLACK YAK will put all of its energy into overseas marketing based on its current technology so that it would attract not only the whole of Asia but also markets on the opposite side of the globe. To fulfill this vision, BLACK YAK concentrated on promoting one of its brands, ‘Himalayan Original’, and advanced to Nepal, Europe, and America including North Europe and Russia as newly emerging power nations. BLACK YAK has confidence that its efforts with the world market as well as the domestic market in Korea will place the brand in the global TOP 5 by 2015. The Korean No. 1 brand BLACK YAK is determined to be a global brand in a few short years, and in this session, we will hear about its globalization strategies and growth drivers that will enable its success in the world market.

- Moderator
HUR, Jeong Ok (Professor, aSSIST)

- Presenter
KANG, Taesun (Chairman & CEO, BLACKYAK Co.,Ltd)

- Discussant
CHO, Dong-Sung (Professor, Seoul National University)

- Rapporteur: SHIN, Jong-Hwa (Professor, aSSIST)