The 7th Jeju Forum for Peace and Prosperity reviewed these changes within historic context and highlight the future of Asia. The work of the forum was to pursue peace and common prosperity of the region on the basis of a sense of community. The interdependence and cultural fusion in Asia are surely contribute to the promotion of this sense of community. The issue of common prosperity was addressed and the potentiality of new growth on the basis of Asian entrepreneurship was explored. New growth engines, future of the IT industry, environmental conservation, sustainable management, financial cooperation, official development assistance, welfare expansion, city design, and the role of women are among the forum's topic.

Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute

17:20 ~ 18:40
[1-B] The Korean Wave, Sweeping Asia to the World
한류, 아시아를 넘어 세계로!
Crystal Hall C

CHOE, Sok-ho (Dean, Graduate School of Leisure Management, aSSIST / General Executive, The Tourism Sciences Society of Korea)

Presenters & Discussants
CHUN, Sae-jun (President, Sejoong Travel Services, Co.,Ltd.)
KIM, Yi-tae (Professor, Pusan National University)
PARK, Chung-min (President, CUBE Entertainment, Inc)
SUH, Byung-kee (Entertainment Desk Editor, Herald Media)

SHIN, Jong-hwa (Head Professor, Leisure Management MBA, aSSIST / Director, Seoul Institute of Leisure Studies)

최석호 (서울과학종합대학원 레저경영대학원 원장,(사)한국관광학회 총무이사)

발표 및 토론
천세전 (㈜세중 대표이사 사장)
김이태 (부산대학교 관광컨벤션학부 교수)
박충민 (㈜큐브엔터테인먼트 사장)
서병기 (헤럴드경제 부장)

신종화 (서울과학종합대학원 레저경영 MBA 주임교수)

‘Korean Wave’ refers to the spread of South Korean culture around the world, which started a few years ago with the TV series “Winter Sonata”. The Korean Wave continues to surge, from East Asian countries to the rest of Asia and around the world, in the form of Korean films, pop songs, etc. In preparation for the upcoming era of 10 million foreign tourists, the Ministry of Culture, Sports and Tourism is pushing for the qualitative growth of the travel and tourism industry, but it seems difficult to do so without implementing a tourism marketing scheme that capitalizes on the Korean Wave. The Korean Wave continues with strong growth toward the global leisure industry rather than in Korea itself. This session is intended to serve as a venue for the views of specialists not only on the past and present in the leisure industry, but also its future strategy and policy implications.

‘겨울연가’(K-drama)에서 시작하여 촉발된 한류열풍은 영화(K-film), 대중음악(K-pop) 등으로 그 영역을 넓혀가고 있으며, 한류가 영역을 넓혀 감에 따라 그 영향력도 동아시아에서 아시아전역으로 그리고 마침내 전세계로 확대되고 있습니다. 문화체육관광부는 올 해를 1,000만 관광객 시대의 원년으로 목표를 설정하고 관광산업 활성화에 박차를 가하고 있으며, 이는 한류의 영향력 증대를 고려하지 않고는 불가능한 목표입니다. 이제 한류는 한국의 여가산업이라기 보다는 세계인이 소비하는 글로벌 여가산업으로 발돋움하고 있습니다. 이 세션에서는 한류로 대변되는 한국 여가산업의 과거와 현재를 진단함으로써 미래 전략과 정책적 함의를 논의해봅니다.