At the forum, domestic and international participants from 60 sessions dealt with various issues ranging from international cooperation & security, economy & business, culture, gender, community development, and the environment, and had wide discussions on regional and global cooperation and challenges beyond the Asias paradox for new Asia. And the Trilateral cooperation Secretariat participated in the forum for the first time, organizing 3 concurrent sessions, and contributed to the Jeju Forums goal of peace and prosperity in Korea, Japan, and China. 

Host: Jeju Special Self-Governing Province, International Peace Foundation, East Asia Foundation, JoongAng Ilbo 
Organizer: Jeju Peace Institute

17:20 ~ 18:40
[2-A] New Marketing Strategy-the Silk Road from Korea to Europe via China|글로벌 기업의 실크로드-한국, 중국, 유럽을 잇는 마케팅 전략
Room A

Since BLACKYAK was founded in 1973 as Dongjin Co., it has greeted its 41 anniversary. For to target global market, starting from entering Chinese market in 1998 and visualizing the entering of European and American market which are strongholds of Outdoor industry, BLACKYAK proposed the vision of 'Achieve Global No.1 by 2020'. We hope to prepare a place for discussion to share in-depth conversation about globalization strategy for Korean representative brand BLACKYAK to jump off as a global brand.

1973년 ‘동진’사를 시작으로 41주년을 맞이한 블랙야크는 세계시장을 공략하기 위해 1998년 중국 진출을 시작으로 2013년에는 유럽, 미국 등 아웃도어 본거지로의 진출을 가시화하여 ‘2020년 글로벌 No.1 달성’이라는 비전을 제시했습니다. 대한민국 대표브랜드에서 글로벌 브랜드로 도약하는 블랙야크의 세계화 전략에 대한 토론을 통해 깊이 있는 대화를 나누는 자리를 마련하고자 합니다.

File 2-a_assist_140513(영문수정).ppt
File 2-a 글로벌 기업의 실크로드.pdf
File 2-a new marketing strategy-silk road.pdf