SON Daeik has been the CEO of SK Forest since 2023, bringing extensive experience from his previous roles at SK Group, where he led investment strategy, and as CFO and Chairman at SOCAR Mobility Malaysia. He has developed deep expertise in strategic investment, sustainability initiatives, and leveraging innovative technologies to address climate change. A responsible investing leader, SON believes companies should go beyond profit generation and actively contribute to environmental and social well-being. Under his leadership, SK Forest has reinforced its commitment to forest conservation and carbon reduction. The company is also advancing the growth of a sustainable beauty brand made from renewable forest ingredients cultivated for over 50 years, with a portion of its sales dedicated to global forest restoration efforts. These initiatives support SK Forest’s broader goals of environmental sustainability and long-term social value creation.