MATSUMURA Yoshiaki is the President and CEO of Japan Flower Corporation, one of Japan’s leading floral companies with a long-standing history since its founding in 1874. The company currently achieves an annual revenue of approximately 3 billion yen. Under Matsumura's leadership, the company embraces the philosophy that "bringing joy to customers is both our joy and our mission.” As the company enters its "second founding period," Matsumura is spearheading a wave of innovative management reforms focused on cultivating talent and creating a dynamic, merit-based work culture. He is committed to empowering young, talented individuals as leaders, valuing passion and responsibility over age or experience. Driven by a vision to become Japan’s number one flower company, he emphasizes customer creation, human resource development, and sustainable growth. His management style is marked by courage, passion, and a deep sense of mission to continually transform the company into a high-value-added enterprise.