Lee Soon-sub, the President of JBL Logistics, is leading the company, which has been evaluated as a specialized company for composite logistics service between Jeju and the mainland. CEO Lee Soon-sub defined the logistics business as a business that can be done through communication and cooperation, not based on investments in new technologies or IT. His management style, based on cooperation, contributes not only to the development of the logistics industry on Juju Island but also to the enhancement of competitiveness and profitability for small and medium-sized businesses and producers. In addition, CEO Lee Soon-sub has been active in the logistics sector, including a member of the Jeju Special Self-Governing Province Logistics Policy Committee, and received an award from the Minister of SMEs and Startups in 2008.