Seol Jae Woo is a local content creator who works mainly in Seochon(West Village), an old part of Seoul. Based on experiences, inspiration, and ideas gained from traveling around the world, he has applied to the local area where he grew up to discover and record unique and original content. Typical works include the local magazine <Seochon Life> and local guidebook <Seochon Banghyang>. The most important thing in local activities is independence, so he doesn’t receive external support or budget. Currently, he runs a local culture research institute and has lectured and consulted for individuals, corporations, and public organizations. He has been working for a long time as a local guide to introduce Seochon. It was one of the 50 best domestic jobs and 100 good jobs by the Seoul Metropolitan Government in 2012 and won the Seoul Storyteller Award (2013), which was awarded by the Seoul Research Institute.