Business management as an academic discipline is an applied science; it pursues action-oriented agenda setting and practical answers. To that end, business management looks to scientific analysis, but at the same time, an appreciation of the humanities is a must, as it also studies socio-cultural backgrounds and personal motivation in relation to product purchase and organizational activities. Furthermore, business management addresses values and responsibilities related to the activities of countries, societies, firms, and non-profit organizations; it even requires artistic quality linked to creative understanding and problem-solving. This session will take stock of business management as a science of convergence and discuss its future. Professors at aSSIST from various disciplinary backgrounds, including engineering, social science, philosophy, humanities, and the arts, will talk about their experiences in teaching business management, diagnose the current situation, and share their ideas for innovation.

- Moderator
SHIN Ho-sang (Director, Admission Office of Seoul School of Integrated Science & Technology)

- Speakers
GO Yeong-hee (Director, Management Case Study Research Center of Seoul School of Integrated Science & Technology)
SONG Won-jin (Professor, Seoul School of Integrated Science & Technology)
LEE Hyun-joo (Director, Library of Seoul School of Integrated Science & Technology)

- Discussants
KIM Shin-hyo (Director, Planning Cooperation Department of Seoul School of Integrated Science & Technology)
PARK Jeong-yeol (Professor, Seoul School of Integrated Science & Technology)
SHIN Jong-hwa (Director, Institute for Leisure Studies, Seoul School of Integrated Science & Technology)
CHA Kyung-cheon (Professor, Seoul School of Integrated Science & Technology)