There is a narrow chance for Asian auto manufacturers, as late starters, to become the leaders of the international auto market. However, it will be necessary for them to establish new rules to bring more benefits to the Asian people by redefining the old
order in this new era. This session will discuss the issues related to the renovation of the Asian auto manufacturing industry from the perspective of the Renaissance of the Asian auto industry.
- What is the new standard in the auto manufacturing industry?
- How can the Asian auto industry overtake the Western one?
- What would be a desirable design strategy for the Asian auto industry, and how should it be pursued?

- Chair
HYUN, Young-seok (Professor, Hannam University/Former Chairman, Former Korea Auto Forum Operation Committee)

- Moderator
CHOI Woo-suk (Deputy General Manager, Chosun Daily)

- Speakers
KAUH Sang-ken (Professor, Seoul National University)
KIM Ki-chan (Former President, Institute for Korea Automotive Industries / President, Institute for Korea SMEs)
KIM Jong-shik (President&CEO, Tata Daewoo Commercial Vehicle Company Ltd)
SEO Seung-woo (Professor, Seoul National University)
SUN Jian (Partner, AT Kearney Global Management Consulting(Shanghai )/ CEO, Asia-Pacific Automotive Consulting)
XU He Yi (President, Beijing Automotive Group)
YANG Woong-cheol (Vice President, Hyundai Motor Company)
CHUN Guang-min (Professor, Yonsei University)
CHO Dong-sung (President, Korea Auto Forum, under Korea Automobile Manufacturers Association)