Nowadays, businesses that are only interested in making a profit are not regarded as respectable ones. Profitability is only one of the objectives of a going concern. The way people view businesses has changed amid changes in industry, ups and downs in business, and financial crises. Now, long-run companies that play a role in the local community while fulfilling the basics of business operation are regarded as good businesses. We will discuss long-run companies by examining their health status on the basis of their sustainability reports and financial statements. We will look for strategies that could lead to the country’s businesses' rebirth as healthy ones, with the focus on the following:
- Do long-run companies have particular secrets?
- What is their success mechanism?
- Examples of sustainable management and the characteristics of long-run companies

- Chair
CHO Dong-sung (Professor, Seoul National University/Chairman, Institute for Korean Sustainable Management)

- Moderator
AHN Sae-yeon (Doctor, Seoul National University)

- Speakers
PARK Young-won (Professor, Tokyo University)
Viswanathan Gomathyamma GIRISH (Professor, Catholic University, Korea)
SONG Chang-suk (Professor, Soongsil University)
LEE Jong-uk (Professor, Seoul Women’s University/Editor in Chief, Korea Economic Institute)
HYUN, Seung-tak (CEO, HALLASAN. CO)

- Discussants
KIM Ki-chan (Professor, Catholic University, Korea/President, Korea SMEs Institute)
YANG Oh-suk (Research Professor, Business School, Hakuck University of Foreign Studies)
LEE Kyung-mook (Professor, Seoul National University)
LEE Yoon-chul (Professor, Korea Aerospace University)