- Mutual learning: What do business managers and designers have to learn from each other?
- Specifically, other than running a design business, what do designers need to learn from business managers?
- Other than product design, graphic design, logo design, and branding, what else can business managers learn from designers?

- Speakers
KIM Tae-hyung (Professor, Institute of Urban Architecture, Korean National University of Arts, Korea)
KWON Yoo-jin (Professor, Korean National Open University, Korea)
JUN Soo-jin (Professor, Yonsei University)
Lars RADEMACHER (Professor, The Macromedia University for Media & Communication, Germany)
MB Sarkar (Professor, Fox School of Business, Temple University, USA)
Nicholas Berente (Professor, University of Georgia, USA
Xin Xiang (Professor, Hong Kong Polytechnic University, China)