In the past several years, Korean culture has been greatly welcomed in the Americas, Europe, and even the Middle East and Latin America in many sectors, such as in music (K-POP) and food. Thanks to this, Korea’s international status became higher, and economic benefits followed. However, an unfriendly atmosphere was formed vis-à-vis the Hallyu (Korean Wave), and a lack of new room for growth is calling for new initiative. Another important question is how the Hallyu can be used along with the Chinese and Japanese mass cultures to serve the purpose of closer cooperation among the three neighbors in the region. In this session, we will discuss Hallyu experts on the current trend and questions revolving around the Korean cultural wave spreading throughout the world beyond Asia. President Jung, Kyung-Moon of Ilgan Sports, will moderate the session. Each panelist will then comment before free discussion begins.

- Moderator
JUNG, Kyung-Moon (President, Ilgan Sports)

- Panelists
HONG, Seung Sung (CEO, CUBE Entertainment)
HAYASHI, Natsuo (Associate Professor, Department of Humanities, The University of Toyama)
MA, Xue (CEO, KONA M&E)
Sebastien FALLETTI (Seoul Correspondent, Le Figaro)

- Rapporteur
LEE, Won Jean (Reporter, JoongAng Ilbo)