As foreign direct investment is showing a declining trend at present, major multinational corporations (MNCs) have been paying attention to the Asian market. Although MNCs have established a business tradition in Asia, they face a new market along with the emerging Chinese economy and the new business environment. Therefore, management requires a new strategy and a new standard. This session will review the wisdom of successful businessmen in Asia and discuss the management know-how of successful businessmen in China.
- Introducing the know-how of successful American, European, and Korean companies in China.
- Development plan for a localization strategy, marketing, relationship with the government, and personnel management.
- The MNC’s information transition and management system between the head office and the branch offices.

- Chair
JEONG Chan-bae (Deputy General Manager, YTN)

- Speakers
KIM Jong-sung (Professor, Boston University)
KIM Tae-young (CEO, Philips Electronics Korea Ltd.)
Heikki RANTA (CEO, Cargotec Korea)
Dahuri ROKHMIN (Professor, Bogor Agricultural University of Indonesia/Former Minister of the Ministry of Marine Affairs and Fisheries, Republic of Indonesia)
LIN Sheng (Consultant, Merchants in Korea Industrial Town of Jiangjia Gang City)
PARK Kyung-mi (CEO, Hewitt Associate Korea)
XIANG Bing (Dean, Cheung Kong Graduate School of Business)
YE Ying (Global Vice President & Chairman of North Asia Region, Nalco)
ZHOU Wei Min (President, MCC Overseas Group)
CHEN Di Guang (President, Zhejiang Overseas Chinese Chamber of Commerce / President of Community of Europe Wenzhou Township)
CHEN Jin Ya (President, Asia Pacific, Alcoa National Aluminum Ltd)
Takahiro FUJIMOTO (Professor, Tokyo University)