The Asian creative industry has undergone dramatic development, which has contributed to improving the quality of life as well as broadening the information market via the diffusion of internet services, in turn modifying consumer behavior into a global pattern. This session will discuss common preferences and cultural characteristics, as well as the contents and fashions of the movies and dramas that are embedded and shared by many Asians, especially Koreans, Chinese, and Japanese.
- What are the unique characteristics of Asian traditions and inclinations?
- How has Asian culture been successfully re-exported to other parts of the world?
- How do the fashion and movie industries reflect Asian concepts of beauty?

- Chair
KIM Dong-ho (President, Executive Committee, the Busan Film Festival)

- Speakers
KWAK Kyung-taek (Film Director)
LI Cheng (Chief, Advanced Cultural& Arts Research Center, Arts Resources School of Beijing University)
BAI Qiang (President, 3D China)
SUNG Pil-moon (Chairman, Stereo Pictures Corporation)
YU Dong (President, POLYBONA Films)
LEE Sung-rae (Professor, Korea Art Institute)
ZHOU Cheng Jian (President, Shanghai Meterbone Co., Ltd)
ZHENG Yong Gang (President, SHAN SHAN Holdings Company)
HONG Ji-a (Professor, School of Journalism and Community, Kyung Hee University)