This session will discuss the success strategies of various nations and the opportunities for business in the Chinese market, which is now recognized as the largest market in the world. First, the session introduces the success story of a Korean company. Next, it offers tips for success in the Chinese market gleaned from foreign businesses and MNCs currently operating in China. Finally, the last session introduces the development strategy assessed by high-ranking Chinese public servants, and the new business opportunities emerging in the Chinese market, and suggests to Korean companies some of the major considerations for managing a business in China.

- Chair
KANG Mi-eun (Professor, School of Communication of Media, Sookmyung Women's University)

- Speakers
KIM Hae-sun (CEO, Suntransglobe Co., Ltd)
YANG, Zhi Ze (Director, Zhongxin Tianjin Eco-City Management Committee)
LEE, Sun-rim (President, Do Holdings Co., Ltd )
CHO, Tae-kwan (CEO, New-Mir Corporation)
HE, Dong Yan (Chairman, TianJin Eco-City Investment and Development Co., Ltd)