Managers not only know the importance of brand management but also its social recognition in the sharing of strategies and vision in order to foster a strong and competitive brand. In this session, we will discuss various aspects of branding: the firm, industry, region, and country. We will also discuss strategies to strengthen corporate or product brand value, a plan for the Korean Wave to continue to grow and become a cultural brand that has global influence, and a plan to improve national brand value.
- A strategy to strengthen corporate∙product brand value
- A plan for the Korean Wave to become a global cultural brand
- A plan to improve regional brand value through design innovation

- Moderator
HA, Su-kyung (Vice President, Institute for Industrial Policy Studies)

- Main Speaker
CHOE, Kwang Shik (Minister, The Ministry of Culture, Sports and Tourism)

- Presenters
SHIN, Woo-chang (Director, Research Institute in KOOKSOONDANG Brewery CO., LTD.)
Erin CHO (Professor, Design and Management School of Design Strategies Parsons, New School for Design)
LEE, Soo-jin (Director, Visual Communication Dept. Jeju Olle Foundation)

- Rapporteur
LEE, Hwa-jin (Manager, Brand∙Design Research Division of Institute for Industrial Policy Studies)