This special session is designed
- To increase awareness of strategic intellectual property management for media & entertainment companies
- To introduce state-of-the-art technologies for efficient and effective intellectual property portfolio management
- To introduce one of the most systematic and practical analysis tools for intellectual property portfolio management

- Value Articulation Analysis for IP Portfolio Management
- Systematic IP Portfolio Management: Paramount Case Study
- Impact of the Korea-US FTA: Implications for Korean media & entertainment companies

- Moderator
PARK, Seong-joon (Director-General, Presidential Council on Intellectual Property)

- Presenters
PARK, Sung-pil (Professor, KAIST-MIP)
YOON, Sung-chun (Director, The Ministry of Culture, Sports and Tourism)
Colin O’KEEFFE (Director, Product Marketing, Oracle Corporation)

- Discssants
KO, Young-hee (Professor&Director, The Case Development Center of aSSIST)
KIM, Seon-dong (Director, Planning Team, SBS)
MA, Ki-hyun (Director, Intellectual Property Office, KBS)
LEE, Dong-hun (Expert, Music Distribution Dept, CJ E&M)

- Rapporteur
KIM, Bo-young (Head Professor, Ph.D, aSSIST)