Korean companies of the 21st century need to be prepared for and adapt to change, and become more competitive by using change as an opportunity. A company’s strong brand is its core competitive edge for not only adapting to change but advancing as a result. In this session, flows of corporate brands and new trends in brand management according to the industry will be suggested. In addition, theory and case studies of neuro-marketing, which have recently been garnering attention, will be introduced.

- Moderator
NA, Woon-bong (Professor, Kyunghee University)

- Presenters
KIM, Tae-young (CEO, Philips Electronics Korea)
KIM, Hack-jin (Professor, Korea University)
CHOI, Byung-Oh (Chairman & CEO, Fashion Group Hyungji)

- Discussants
SHIN, Cheol-ho (Vice President, Sungshin Women’s University)