In this globalized economy, multinational corporate management is not only a commercial activity but also a political-social activity as it is a key to the public diplomacy that is associated with the national image and national interests. The Korea China Regional Economy Association (KCREA), which has multinational companies as corporate members, and the Charhar Institute, the leader of the public diplomacy project of China, will open the joint session. The session will be held to come up with measures to effectively promote strategies for multinational business management for both Korean and Chinese companies and the public diplomatic services between the two countries. This session will provide think tank services to the top executives of companies, collect and share the best practices related to public diplomacy between multinational companies of Korea and China, and analyze new phases and trends in public diplomacy between Korean and Chinese companies from the perspective of combining practice and theory.