Jeju, Asia’s top treasure island boasting of beautiful nature, is developing a free international city that can compete with the rest of the world by actively dealing with the rapidly changing world and maximizing its potential in major areas such as tourism, investment, education, and the environment. In this session, we will examine the investment attractiveness of Jeju in comparison with those of other regions to promote global corporations’ investment in Jeju and present new strategies for investment attraction directions that can benefit both Jeju and its residents to make Jeju a free international city.