The Korean Wave, or Hallyu, has left a cultural imprint throughout Asia since the dawn of the 21st century. While many considered it to be merely a fad, the Korean Wave still continues to enjoy wide popularity in Asia. How can we explain this Hallyu phenomenon? What enabled the Korean Wave to become so popular in the region? Its success is due in large part to the appeal of its unique content. Even more important, however, seems to be the elements of the Korean Wave that are shared by many people of Asia, which thus creates a deep resonance. What are these elements?
If we can clearly identify those factors that appeal to the sentiments of Asian people, not only regarding the Korean Wave but in other cultural areas as well, would it not be possible for us to shape an Asian Cultural Community by fusing those common elements found across different cultures? This session is intended to serve as a venue for specialists and practitioners to assess not simply the success factors of the Korean Wave, but also its role and implications for creating an East Asian Cultural Community, based on shared values, and in which Asian people can acquire a better understanding of each other through intercultural dialogue and exchange.

- Moderator
HONG, Kiwon (Associate Professor, Graduate School of Public Policy and Industry, Sookmyung Women’s University)

- Panelists
KO Jeongmin (Professor, Culture and Art at the Hongik University Business School)
LIU Qing (Director, Department for American Studies, China Institute of International Studies)
PARK In Taek (President & Drama Producer, TOUCHSKY)
CHUNG Han-yong (CEO, the EnterKorea Co. Ltd.,)
HAN Kyung-Ah (CEO, Show & Arts Inc. / Show&Arts USA LLCㆍAdjunct Professor, Cultural Contents, Konkuk University)