The global market is becoming increasingly competitive while the technical gap is narrowing. Therefore, brand value as an intangible asset is now more important than any other factor. As such, it is necessary for both the central and local governments to prepare a long-term plan in order to improve Korea’s national brand and Jeju’s local brand image and to increase competitiveness.
- How are Korea’s national brand and Jeju’s local brand?
- What is the major task to increase national and local brand value?

- Main Speakers
KIM Yoon-jung (Professor, Tamna University)
LEE Nahm-sik (President, Jeonju University/Member, National Brand Committee)