BLACKYAK has recently celebrated its 39th anniversary, having begun as DONGJINSANAK in 1973. It has contributed to the market expansion of the domestic leisure mountain-climbing industry, led by mountaineer Eun-sun Oh, who has completed a total of 14 mountains over 8,000m in height. In addition, backed by its efforts to meet with 10,000 customers by the “14 Korean Mountain Climbing Challenge Club with Oh” program, it has been recognized as the top Korean outdoor brand through winning such awards as “Most Beloved Korean Brand 2011” and “Award for Contribution to Enhancing Social Happiness 2011.” BLACKYAK chairman Tae-sun Kang announced his goal to diversify its market to include Europe, the United States, and Russia, improve the brand value, and ultimately to become one of the top 5 global brands. As the first among the domestic outdoor industry to be certified in both ISO9001 (Quality Management System) and ISO4001 (Environmental Management System), BLACKYAK has laid the foundation to advance into the global market and demonstrated its willingness toward brand management and growth engines.

- Moderator
HUR, Jeong-ok (Professor, aSSIST)

- Main Speaker
KANG, Tae-sun (President, BLACKYAK CO., LTD)

- Discussant
SHIN, Ho-sang (Professor & Director, Admission Office of aSSIST)

- Closing Speaker
CHO, Dong-sung (Professor, Seoul National University)

- Rapporteur
LEE, Hyung-Jin (Senior Researcher, The Institute for Industrial Policy Studies)