This session will explore ways to review the potential values of the Jeju horse and Halla horse, which have been rooted for a long time in the lives of people in Jeju. Then it will also develop projects such as launching a horse museum, which will be the first step in world history, and developing products in relation to tourism utilizing the region’s unique nature. On the other hand, developing a relic culture business making the best use of Jatsung(traditional Jeju stone wall) and horse ranch will be discussed. In addition, how tourism, as well as culture, can use the advantage of Jeju’s beautiful nature and what measures to galvanize the horse industry as a healing industry with its potential will be discussed.