Since BLACKYAK was founded in 1973 as Dongjin Co., it has greeted its 41 anniversary. To target global market, starting from entering the Chinese market in 1998 and visualizing the entering of European and American markets which are strongholds of the Outdoor industry, BLACKYAK proposed the vision of 'Achieve Global No.1 by 2020'. We hope to prepare a place for discussion to share in-depth conversation about globalization strategy for the Korean representative brand BLACKYAK to jump off as a global brand.